First Orion, a leading provider of branded communications solutions, announced a new agreement with Boost Mobile to deliver its INFORM® Branded Calling service to Boost Mobile subscribers. Under this agreement, Boost Mobile customers will see a business's display name on incoming calls, with customization of up to 32 characters, aiming to build trust, increase answer rates, and enhance brand awareness.
This collaboration marks a significant step in reducing the uncertainty associated with unknown callers. By displaying a business name that subscribers recognize from their existing relationships, the service helps customers make informed decisions on whether to answer the call. This is particularly important in an era where spam and robocalls have eroded trust in phone communications.
For businesses, the ability to present their brand name on outgoing calls can lead to higher engagement and improved customer experience. First Orion's INFORM® Branded Calling is part of a comprehensive suite of branded communications solutions that also includes real-time fraud detection and advanced analytics to optimize call programs. The company's solutions are integrated into the largest U.S. mobile carriers and serve Fortune 500 companies.
Boost Mobile subscribers will benefit from increased transparency and security, as the service helps differentiate legitimate business calls from potential fraud. This aligns with broader industry efforts to combat phone scams and restore consumer confidence in voice calls. According to First Orion, branded calling can increase answer rates by up to 40%, providing a tangible return on investment for businesses that adopt the technology.
The agreement with Boost Mobile expands First Orion's reach in the prepaid wireless market, which has traditionally been underserved by such advanced caller identification features. As mobile carriers increasingly prioritize customer experience and security, partnerships like this are expected to become more common.
For more information about First Orion and its solutions, visit firstorion.com.
