First Orion, a leading provider of branded communications solutions, today announced a partnership with Vodafone to bring network-based INFORM Branded Calling capabilities to enterprise customers across the United Kingdom. This initiative will help businesses clearly identify themselves and improve answer rates, addressing a critical challenge in the UK market where scam calls are prevalent and consumers are hesitant to answer unknown numbers.
The launch leverages Vodafone’s CAMARA-based network APIs to verify and brand calls, enabling enterprises to present verified, recognizable identities at scale across Vodafone’s network. This technology allows businesses to display their name, logo, and reason for calling on the recipient’s screen, increasing trust and engagement. For more details, see the full announcement here.
According to First Orion, the timing is critical. With scam calls being a daily concern in the UK, consumers are increasingly reluctant to answer unknown or unverified numbers, making it harder for legitimate businesses to reach customers. By partnering with Vodafone, First Orion aims to restore trust in phone communications, reducing the likelihood of legitimate calls being ignored or reported as spam.
This partnership marks a significant expansion for First Orion, which is already integrated into the largest U.S. mobile carriers and serves Fortune 500 companies. The company’s branded communications solutions include advanced analytics for optimizing call programs, real-time fraud detection, and other innovative tools that provide trust and transparency at scale. More information about First Orion’s offerings can be found at firstorion.com.
The implications of this announcement are substantial. For UK businesses, especially those in sectors like finance, healthcare, and utilities, branded calling can dramatically improve customer answer rates and reduce the cost of missed connections. For consumers, it means fewer unwanted calls from scammers and more confidence when answering the phone. As Vodafone rolls out this capability, it could set a new standard for call verification across the telecom industry.
First Orion’s CEO emphasized that the partnership reflects a shared commitment to combating phone fraud and enhancing the caller experience. By working with Vodafone, First Orion is extending its proven technology to a global market, starting with the UK. The company expects this to be the first of many such partnerships worldwide.
