First Orion, a provider of branded communication solutions, and Glia, a platform for intelligent banking interactions, have announced a technology partnership to deliver an identity-first approach to securing outbound customer communications. The integration combines First Orion's Call Authentication and spoof protection capabilities with Glia's Banking AI platform, aiming to help financial institutions protect brand identity, reduce fraud, and improve customer engagement across voice and digital channels.
Unlike standalone authentication tools, the integration embeds identity verification directly into live customer interactions, helping reduce friction while strengthening trust at the point of engagement. This approach ensures that customers can trust that calls from their bank are legitimate, reducing the risk of spoofing and phishing attacks that have become increasingly common in the financial sector.
First Orion's Call Authentication technology verifies that outbound calls are genuinely from the institution, displaying branded information on the recipient's phone. Glia's Banking AI platform, which serves over 700 financial institutions, provides an AI workforce with a zero-hallucination and prompt injection guarantee for customer and member AI. The combination allows banks to maintain brand consistency and security across all customer touchpoints.
According to the announcement, the partnership addresses the growing need for secure communication in banking, where fraudsters often impersonate legitimate institutions to steal sensitive information. By embedding authentication into the interaction flow, the solution aims to prevent such attacks without adding extra steps for customers.
Glia's ChannelLess® architecture unifies voice, digital, and AI into a single foundation, and with over 1,000 pre-built banking goals, it helps institutions slash operational costs and abandonment rates while accelerating growth in loans and deposits. The integration with First Orion adds an extra layer of security to these interactions.
First Orion, a market leader in branded communication solutions, offers a comprehensive suite of services including branded calling and messaging, advanced analytics, and real-time fraud detection. The company is integrated into the largest U.S. mobile carriers and partners with Fortune 500 companies. For more information, visit firstorion.com.
Glia, trusted by over 700 financial institutions, provides an AI workforce purpose-built for the banking industry. Learn more at glia.com.
