FG Brands, a self-care and wellness platform, has announced a national rebrand for its flagship franchise, LA Bikini, which will now operate under the name Bare&Sol. Effective June 1, all locations have transitioned to the new identity, featuring a refreshed brand, expanded services, and an enhanced digital presence. This move positions Bare&Sol as a leading franchise opportunity in the beauty and wellness industry, offering expert hair removal and airbrush spray tanning services under one roof.
The rebrand reflects consumer feedback and market trends, as customers increasingly seek ingredient-conscious, personalized experiences. Bare&Sol's core service, sugaring, uses all-natural sugar paste free from harsh chemicals, while airbrush spray tanning provides UV-free customization. This combination creates two distinct revenue streams, catering to Millennial and Gen Z demographics.
“We’re thrilled to re-introduce the original sugaring franchise brand with a refreshed identity and bold new direction,” said Jan Zalud, CEO of FG Brands. “Based on consumer feedback and demand, we feel like the timing is right to challenge the traditional waxing salon experience and turn it into something much cooler.” With over one million Brazilian sugaring services performed, the company has perfected its techniques and now offers a membership-driven model focusing exclusively on these services.
Bare&Sol studios will feature a reimagined design with clean lines, warm textures, and a calming aesthetic, replacing the traditional clinical feel. This aligns with the brand's promise to help people feel powerful and confident in their skin. For more information about memberships or to book appointments, visit https://bareandsol.skin.
FG Brands, home to Bare&Sol and Facial Collective, operates as a co-located franchise model, delivering exceptional guest experiences while driving strong unit-level economics. For franchise details, visit https://fgbrands.co.
