DENVER, CO — Digible, a multifamily marketing and technology agency, has announced a strategic partnership with JONAH®, a provider of premium apartment websites for the multifamily industry. The collaboration aims to assist multifamily teams in activating, configuring, and interpreting the Jonah Data Layer (JDL), a feature introduced last year that provides access to more meaningful website data when properly set up through Google Tag Manager and Google Analytics 4.
For multifamily marketers, website data is crucial for understanding renter engagement and moving beyond guesswork. By combining Jonah's website functionality with Digible's expertise in search engine optimization (SEO), analytics configuration, and performance reporting, clients gain clearer insights into website performance and optimization opportunities.
Through the partnership, Digible will offer client education, activation support, guidance on Google Tag Manager (GTM) and Google Analytics 4, and reporting assistance. This helps marketing and ownership teams understand what their Jonah websites are revealing and how to act on that information. Shannon Montoya, Director of Organic Media at Digible, noted, "Clients are asking the right questions: 'What is the JDL?' 'How do I start using it?' and 'Where does the data go once it's live?' This partnership gives them a clearer path forward. We're helping connect the technical setup to the marketing visibility clients actually need to make smarter decisions."
Digible has worked with Jonah for over a year to align Jonah's website capabilities with Digible's services. Yuri Star, CEO of Jonah Digital Agency, commented, "Digible's leadership in multifamily marketing makes them an ideal partner. Together, we're delivering best-in-class reporting and user journey insights that help our shared clients make smarter decisions."
The collaboration aims to help clients move beyond collecting data to using it for understanding visibility, traffic quality, renter behavior, and digital moments that influence leasing outcomes. This creates a stronger link between website measurement and marketing strategy, enabling multifamily teams to attract better-fit renters and optimize digital performance with confidence.
For more information on Digible's Jonah Data Layer support, visit Digible's guide on the Jonah Data Layer.
