Just over a year ago, Veteran Heating, Cooling, Plumbing & Electric completed its first job - an HVAC project for a co-worker of co-founder Brad. Today, the Denver-based company marks its first anniversary with 2,132 completed jobs, roughly 18,000 field hours, and a reputation as the fastest-growing home services company in the Denver market.
What sets this milestone apart is what the company did not do to achieve it. Veteran Heating, Cooling, Plumbing & Electric made no outbound sales calls, sent no email or text blasts, and avoided the typical shoulder-season slowdown that plagues the HVAC industry in Colorado. Instead, HVAC and electrical work is now booked weeks or months in advance, driven entirely by word-of-mouth and a customer-first approach.
“It's a win for the customer, a win for the employee, and a win for the company - not just one of those,” said Mitchell Thier, a member of the team. “That culture was built in from the start, and it's the reason people who join this team don't want to leave.” Noah Zangara echoed that sentiment: “Having an owner who actually gets in the field and helps the team succeed makes all the difference. It's a company that cares about its employees and its customers in equal measure, and that's rare in this industry.”
Over twelve months, the company grew from a single transaction to a team of 69 employees operating 17 wrapped and upfitted trucks across the Denver metro area. It has served approximately 4,000 customers, earned approximately 350 five-star reviews, and secured more than $1.4 million in approved HEAR (Heat Electrification and Affordability Rebate) projects, helping homeowners access Xcel Energy rebate programs that reduce the cost of high-efficiency HVAC and electrification upgrades.
This growth is particularly notable given the company’s veteran-owned identity, which emphasizes accountability and community engagement rather than high-pressure sales tactics. By combining that ethos with expertise in rebate program navigation, the company has built a loyal customer base that drives its expansion.
As it enters its second year, Veteran Heating, Cooling, Plumbing & Electric is actively pursuing licensing and permitting for expansion into Dallas/Fort Worth, with Wisconsin also under consideration. The company is simultaneously in the early stages of a capital raise to fund geographic growth. For more information, visit servicebyveteran.com.
