Denny's is ROAR-ing cross-country with a custom-wrapped Masters of the Universe Mobile Diner, created in partnership with Mattel, Inc. and Amazon MGM Studios. This coast-to-coast activation kicked off in Spartanburg today as the truck loaded up and hit the road out to Los Angeles for fan fueled activations leading up to the movie hitting theaters on June 5.
This truck is destined to turn heads on the highway, with its colorful and detailed tractor and trailer wrapped to resemble a giant, roaring Battle Cat – the loyal, armored green tiger steed of He-Man. The 53-foot tractor trailer has a fully functional commercial kitchen, including ovens, grills, a walk-in cooler and a commercial coffee maker, and it can serve thousands at each stop.
“At Denny’s, we believe every meal should feel like a victory. By bringing the world of Eternia to life through our Mobile Diner, we’re giving fans a chance to experience the power of Grayskull beyond our restaurant booths,” said Chris Bode, President & CEO, Denny’s. “This journey is our way of celebrating the fans whose passion has kept this legend alive, rewarding their loyalty with epic prizes as we charge toward the Masters of the Universe premiere. We’re calling on all heroic warriors to spot us, capture the roar, and fuel up for the most legendary adventure in diner history.”
Fans who want the full experience with the truck are invited to Fiesta Broadway on April 26 in Los Angeles. This is one of the largest Cinco de Mayo celebrations in the country – bringing thousands together for a full day of music, culture, and community. Denny’s has been a sponsor of Fiesta Broadway for years as part of its commitment to fostering connection and meaningfully engaging with communities. This year, Denny’s is expanding its presence at the event and providing an immersive experience to bring to life the Masters of the Universe partnership, including FREE tastings of the new Masters of the Universe menu items, photo opportunities and movie swag.
To unleash the excitement of Eternia, Denny’s is inviting fans who spot the Denny’s Masters of the Universe Mobile Diner on its journey to share a picture of the truck using #roarinacrossUSA, follow and tag @dennysdiner, and use #iagree after reviewing Denny’s User Generated Content terms at dennys.com/UGC. Participants will receive exclusive diner deals, including Free Eternia Everyday Value Slams and Free Skeletor’s Dark Shakeverse milkshakes, available on a first-come, first served basis, the ultimate bounty for anyone with a Battle Cat-sized appetite.
The truck’s route from South Carolina to California includes stops in Memphis, Oklahoma City, and Albuquerque before arriving in Los Angeles. In addition to its Masters of the Universe menu items, Denny’s has dropped legendary co-branded swag for its biggest fans. New themed t-shirts are now available on DinerDrip, including “By the Power of Grayskull I Have the Pancakes” and “Defeat Your Cravings.” Available in limited quantities, while supplies last.
