CleverTap, the all-in-one customer engagement platform, announced today that it has been positioned by Gartner as a Leader in the 2026 Magic Quadrant for Personalization Engines. The evaluation assessed the company's completeness of vision and ability to execute, with CleverTap's inclusion underscoring its progress in delivering relevant, responsible, and effective personalization through its CleverAI agentic intelligence engine.
The company's approach centers on hyper-personalization, individualized to each customer, using CleverAI to deliver an Experience of One through one-to-one engagement at scale. The CleverAI Decisioning Engine interprets customer intent, enabling brands to connect customers with the right message, on the right channel, at the right moment. This capability, combined with a comprehensive suite of personalization tools, helps brands drive measurable outcomes, including up to 35% higher conversion rates in industries such as financial services, retail, ecommerce, media, and telecom.
Anand Jain, Co-founder and Chief Marketing Officer of CleverTap, stated, "We consider our positioning in the Leaders Quadrant by Gartner as confirmation of our capability that enables customers to improve business outcomes with the power of CleverAI. We continue to innovate while we execute on our product roadmap. With CleverAI, we are delivering a truly revolutionary AI-First Customer Engagement Platform that will change the face of the martech and customer engagement industry."
The recognition arrives amid broader market momentum for CleverTap, which serves leading brands such as TD Bank, Burger King, Paytm, Levi's, IKEA, Decathlon, Vodafone, Domino's, Jio, Carousell, Banco Azteca, Zomato, StockX, and Emirates NBD. The company's platform integrates AI-powered segmentation, personalization, experimentation, journey orchestration, and analytics, and it is backed by global investors including Accel, Peak XV Partners, Tiger Global, CDPQ, and 360 One.
Gartner's Magic Quadrant report is available for complimentary viewing here. Gartner does not endorse any vendor, product, or service depicted in its publications, and its opinions should not be construed as statements of fact.
This recognition underscores the importance of agentic AI in personalization, as businesses increasingly seek to deliver individualized experiences at scale. CleverTap's positioning as a Leader signals its strength in unifying intelligence, real-time decisioning, and scalable hyper-personalization, which are critical for driving customer engagement and retention in a competitive landscape.
