Buddy, an ecommerce and brand platform for the cannabis industry, has announced the expanded availability of its native Flowhub integration. This move enables dispensaries using Flowhub's point-of-sale system to launch fully owned online stores in approximately 24 hours, a significant upgrade from the typical embedded or hosted menus that many retailers currently use.
The core issue with current menu embeds, as Buddy points out, is that they often render within an iframe, making the entire product catalog invisible to search engines. This means that potential customers searching for products on Google won't find these dispensaries, and all customer data resides on third-party domains. Buddy's integration directly connects to Flowhub's API, converting live inventory into server-rendered product, category, and brand pages on the dispensary's own website. This ensures that every product is indexed and searchable.
The integration syncs products, pricing, stock levels, and discounts in real time, and orders placed on the Buddy-built storefront flow directly back into Flowhub for fulfillment and compliance. This allows retailers to maintain their existing point-of-sale workflow while replacing only the ecommerce layer, minimizing disruption to their operations.
“Flowhub is a strong point of sale, but dispensaries have been settling for menu embeds that Google simply cannot read,” said a Buddy spokesperson. “With Buddy, a Flowhub store gets a real ecommerce website on its own domain, with every product indexed, in about a day. Retailers should not have to choose between the POS they trust and an online store that can actually rank.”
Buddy's platform includes SEO features such as server-side rendering on every page, automatically generated product schema with live pricing and availability, per-location metadata, LocalBusiness schema, editable sitemaps and robots.txt, and landing page tools designed for high-intent searches. Additionally, dispensaries can extend their Flowhub catalog to white-label iOS and Android mobile apps with push notifications and in-app checkout.
Buddy currently powers more than 300 dispensary and brand websites across the United States, with customers rating the platform 4.9 out of 5. Alongside Flowhub, the platform integrates with Dutchie, Treez, Jane, and Alpine IQ, and delivers new features to every site on a weekly basis. Dispensaries running Flowhub can view a working version of their own store before committing, and most launches take about 24 hours from connecting the POS.
For more information about the Flowhub ecommerce integration or to book a demo, visit hellobuddy.app.
