On September 10, 2026, the one-year countdown event for the World Athletics Championships Beijing 27 (WCH Beijing 27) took place at the National Stadium, known as the Bird's Nest. The event marked the official unveiling of the championship's emblem, mascot, and theme slogan, offering a glimpse into how Beijing will present itself to the world when it hosts the premier track and field competition from September 10 to 19, 2027.
The emblem, titled "Jing Yue," centers on the Temple of Heaven and the Chinese character for "Jing" (the city's abbreviated name). Drawing on the expressive charm of Chinese calligraphy, the design engraves Beijing's local identity while radiating the vibrant energy of athletics. This choice underscores Beijing's unique position as a city that blends ancient tradition with modern dynamism, a narrative that will be broadcast globally during the championships.
The mascot, "Jing Yan," is inspired by "Yan'er," the mascot of the 2015 edition of the championships. Modeled after the Beijing swift, it symbolizes "the return of the swift after 12 years." The design subtly incorporates traditional Chinese kite patterns and the expressive eye makeup of Peking Opera, while a lightning-bolt dynamic adds a sense of speed. This mascot not only nods to the 2015 event but also brings Beijing's rich cultural heritage vividly to life, creating a continuity that resonates with both local and international audiences.
The theme slogan, "Every Step Counts," embodies the relentless competitive spirit that every step and every effort matters. It sends a warm yet resolute message to the world: on the road to excellence, every wholehearted effort holds extraordinary value. This slogan is likely to become a rallying cry for athletes and fans alike, emphasizing the importance of perseverance and dedication in the pursuit of greatness.
In a video address, President of World Athletics Sebastian Coe noted that Beijing is the first city in the world to have successfully hosted both the Summer and Winter Olympics, with a remarkable record of staging world-class events. He said the World Championships Beijing 2015 produced many iconic moments, and that World Athletics firmly believes China will stage the 2027 edition of the Championships to the highest possible standard and deliver an unforgettable sporting spectacular for audiences across the globe. Coe's endorsement highlights the confidence the international sporting body has in Beijing's ability to organize a top-tier event, which could further cement the city's reputation as a global sports hub.
The World Athletics Championships Beijing 27 will be held at the National Stadium from 10 to 19 September 2027. More than 2,000 athletes from over 200 countries and regions will gather at the Bird's Nest for this grand athletics celebration. The event is expected to draw significant global attention, boosting tourism and showcasing Beijing's capacity to host major international competitions. For more information, visit the official website at World Athletics and follow the hashtag #WCHBeijing27 #EveryStepCounts.
