American Rebel Holdings, Inc. (NASDAQ: AREB), the company behind America’s Patriotic Brand and American Rebel Light Beer, has announced a strategic distribution agreement with Tri-Eagle Sales. The partnership will expand the brand’s footprint across North and North Central Florida, including key markets such as Gainesville, Tallahassee, and Ocala. This move builds on existing momentum in the state and is designed to accelerate retail velocity, support chain placements, and expand on-premise activations in 2026.
Tri-Eagle Sales will provide comprehensive coverage across a 16-county territory, managing logistics, cold-box execution, and event-level activation. Notably, American Rebel Light Beer will serve as the Official Beer at Gainesville Raceway, a high-visibility venue that aligns with the brand’s patriotic and motorsports-oriented identity. The agreement is part of American Rebel’s distribution-first growth strategy, which has been central to the rapid expansion of its light beer offering.
American Rebel Holdings began as a designer, manufacturer, and marketer of branded safes and personal security products. It has since evolved into a diversified patriotic lifestyle company with offerings in safes, concealed carry products, apparel, accessories, and beverages. The company’s light beer, marketed as “America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand-Your-Ground Beer,” has been a key driver of its recent growth.
The Tri-Eagle partnership is expected to enhance American Rebel’s presence in Florida, a state with a strong affinity for the brand’s patriotic messaging. By leveraging Tri-Eagle’s distribution network and event activation capabilities, the company aims to increase shelf space in retail chains and strengthen its on-premise footprint in bars and restaurants across the region.
This announcement follows other recent distribution wins for American Rebel, as the company continues to execute its strategy of building a scalable national platform across multiple consumer categories. For more information, visit the full press release at https://ibn.fm/x0I6v or the company’s websites at https://www.americanrebel.com and https://www.americanrebelbeer.com.
As American Rebel continues to expand its distribution network, the partnership with Tri-Eagle Sales represents a significant step in solidifying its position in the competitive light beer market. The company’s focus on patriotic branding and grassroots marketing has resonated with consumers, and this new agreement is poised to drive further growth in one of the country’s key beverage markets.
