As enterprise sales organizations pour resources into AI, many struggle to turn that investment into tangible revenue gains. Altify, the Strategic Revenue Execution system built natively in Salesforce, will address this disconnect head-on at Dreamforce 2026 with two exclusive events designed for senior sales leaders. The company announced an invitation-only Agentforce Lounge and a featured fireside chat with CEO Patrick Morrissey, scheduled for September 16, 2026.
The Altify Agentforce Lounge, running September 15 and 16 at the SPUR Urban Center, 654 Mission St, San Francisco, CA 94105, offers a private setting steps from the Moscone Center. It is intended for enterprise sales leaders seeking a quieter space to explore Altify's AI capabilities and connect with peers. The Altify executive team, including CEO Patrick Morrissey, CTO Toby Hottovy, Chief Sales Officer Skeet Alderson, and Chief Customer Officer Bob Slaby, will be present throughout. Attendance is by invitation only; qualified leaders may request a lounge pass here.
The fireside chat on September 16 at 10am will feature Patrick Morrissey and guest enterprise sales leaders. The discussion will focus on the decisions that separate organizations achieving measurable AI-driven improvement from those merely applying new tools to unchanged processes. It will also cover the practical realities of embedding AI natively inside Salesforce workflows and what CROs should prioritize for 2027 planning. "AI is everywhere in enterprise sales right now. But win rates are not climbing, forecasts are not getting more reliable, and most frontline reps are not working any differently," said Patrick Morrissey, CEO, Altify. "The session on September 16 is about getting honest about why that is and what to do about it." The session is open exclusively to registered lounge guests, and space is limited; leaders may reserve a seat here.
Altify's MaxAI provides an AI execution layer built directly inside Salesforce, delivering real-time account intelligence, deal qualification guidance, relationship mapping, and pipeline discipline at the point of execution. It is designed for complex, multi-stakeholder deals where the gap between strategy and frontline execution erodes revenue. Attendees will see MaxAI running live inside Salesforce across both days.
Nigel Cullington, CMO of Altify, explained the rationale: "Dreamforce brings together the world's most forward-thinking enterprise sales leaders. We wanted to create a space away from the noise where those leaders can have the conversations that actually matter: how do you move from AI pilot to AI execution, and how do you make that change show up in your numbers."
The initiative matters because it directly confronts a growing problem: despite heavy AI investment, many sales teams see little improvement in win rates or forecast accuracy. By offering a hands-on look at MaxAI and a candid discussion about execution, Altify aims to help leaders bridge the gap between AI adoption and revenue impact. For those attending Dreamforce, the lounge and chat provide a rare opportunity to engage with peers and experts on making AI truly work for sales. Enterprise sales leaders can book dedicated time with the Altify executive team here.
