ALSO, Europe's largest technology provider for the ICT industry, is accelerating the adoption of agentic AI across the continent with the launch of its AI Elite Partner Program, set to debut this summer. The initiative comes as AI spending in Europe is projected to reach USD 144 billion by 2028, according to IDC, presenting a significant opportunity for channel partners.
ALSO has positioned itself as a trusted AI marketplace for the European channel, offering a curated catalog of agentic AI building blocks from leading vendors. The catalog includes proven AI tools, AI-ready infrastructure, AI PCs, cybersecurity solutions, vertical AI applications, and partner enablement resources, all bundled into a scalable recurring-revenue platform. Additionally, ALSO is leveraging AI solutions successfully deployed within its own operations, providing partners and customers with proven real-world use cases.
The AI Elite Partner Program is designed to equip more than 140,000 resellers across more than 30 European countries with the capabilities to transform AI demand into practical customer solutions. Building on this foundation, ALSO has already delivered over 1,000 training sessions and trained more than 30,000 participants. Full platform functionality is scheduled to go live by August 2026.
As companies transition from experimenting with AI to deploying AI agents that act within business processes, four critical questions emerge: execution quality, cost control, data access, and deployment model. ALSO’s approach is designed to help partners address these questions and create tailored solutions for individual customer requirements. Sensitive and routine tasks can run locally on the customer’s device or infrastructure, while tasks requiring external AI can be routed to the cloud, helping customers protect confidential data, manage costs, and deploy AI agents with the appropriate balance of performance, security, and control.
Jan Bogdanovich, Chief Technology Officer of ALSO Holding AG (SIX: ALSN), stated: "Major technology shifts need competent partners who enable adoption – that has always been the channel's job, and it is no different with agentic AI. The companies that will benefit most from AI won't be the ones with the most agents, but the ones who learn and adapt to new technology fastest without losing control. Our AI Elite Partner Program gives our resellers the expertise, tools, and ecosystem they need to turn AI opportunities into real customer outcomes."
ALSO is currently active in 31 European countries and in many countries worldwide via PaaS partners. The ALSO ecosystem comprises a total potential of more than 140,000 resellers, offering hardware, software, and IT services from more than 800 vendors in over 1,680 product categories. The company provides all services from provisioning to remanufacturing from a single source in the spirit of the circular economy. More information is available at https://also.com.
