Accurate Franchising™, a leading franchise development consulting firm, hosted its annual Franchise Forward Conference June 24–26 in West Palm Beach, Florida, gathering more than 20 franchisor clients for three days of education, collaboration, and strategic planning. The conference aimed to help franchisors move their businesses forward with clarity and momentum, focusing on key drivers of long-term franchise success such as franchise sales, scalable operations, marketing, leadership, franchise resales, and emerging tools shaping the industry.
“Our clients stepped away from their day-to-day operations to spend three days at our headquarters immersed in the strategies, insights, and best practices that drive franchise success,” said Austin Titus, President of Accurate Franchising. “Hearing directly from experienced franchise leaders and industry experts provided attendees with actionable ideas they can implement both immediately and in the long term, while reinforcing the ongoing support and resources they receive as Accurate Franchising clients.”
The conference featured presentations from franchise executives and industry leaders, including Ray Titus, Chairman and CEO of United Franchise Group, who spoke on building a franchisor legacy; Austin Titus on vision for growth and the state of franchising; Michael White, Chief Development Officer and Director of Global Franchising at United Franchise Group, on franchise sales; Brady Lee, Chief Operating Officer at United Franchise Group, on franchise resales; Christina Parsons, Chief Marketing Officer at United Franchise Group, on digital marketing; and Jim Butler, Vice President of International Development at United Franchise Group, on international development. These sessions provided practical insights and real-world strategies.
Interactive roundtable discussions, networking opportunities, and a vendor tradeshow complemented the presentations, allowing franchisors to apply the strategies within their own organizations. As part of the United Franchise Group (UFG) family of affiliated brands and consultants, Accurate Franchising clients benefit from the expertise of a global franchise organization with more than four decades of industry experience.
The event underscores the importance of continuous education and collaboration in the franchise industry, particularly as franchisors navigate evolving market dynamics. By bringing together clients and industry veterans, Accurate Franchising reinforces its commitment to providing the tools and insights necessary for franchise growth. For more information about Accurate Franchising, visit www.AccurateFranchising.com.
