A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) has entered into a five-year strategic agreement valued at approximately $50 million with Carrefour Israel to deploy 4,000 smart carts across its store network. The deal, announced in a press release, also includes a broader collaboration spanning data, retail media, and digital services. The rollout is scheduled to begin in the third quarter of 2026, with full delivery of hardware, software, infrastructure, and support.
Importantly, A2Z gains exclusive retail media and data monetization rights across the platform. This positions the company to capture recurring revenue from the fast-growing global retail media and data markets, which are expected to expand significantly in the coming years. Retail media, where brands pay for targeted advertising within retail environments, has become a lucrative sector, and integrating it with smart carts offers a direct channel to shoppers at the point of purchase.
The smart carts are AI-powered, connected commerce platforms that transform everyday shopping carts into personalized, rewarding experiences. According to A2Z, the platform helps retailers and brands grow revenue through targeted retail media and real-time shopper engagement. It also provides actionable, real-time data that gives full visibility into in-store shopper behavior and decision-making. The modular, state-of-the-art technology enables retailers to increase revenue, optimize store operations, and mitigate loss across their chains at scale.
This deal marks a significant milestone for A2Z Cust2Mate, as it represents one of the largest commercial deployments of smart cart technology globally. It also underscores the growing importance of in-store retail media as a revenue stream for retailers and technology providers alike. By securing exclusive monetization rights, A2Z can offer brands a unique advertising platform that reaches consumers at a critical moment—when they are making purchasing decisions.
The agreement with Carrefour Israel, a major grocery chain, could serve as a blueprint for future partnerships with other retailers. The company's press release highlighted that the collaboration advances large-scale adoption of smart cart technology. For investors, the deal signals A2Z's ability to secure substantial contracts and its potential to generate recurring revenue from both hardware sales and ongoing media and data services.
For more details, the full press release is available at https://ibn.fm/J20xO. Additional information about A2Z Cust2Mate Solutions Corp. and its subsidiary, Cust2Mate Ltd., can be found at www.cust2mate.com.
