1win, an international crypto entertainment platform, has broken a world record by hosting the highest football match ever played on top of a building, certified by World Record Certification (WRCAC). The event, titled "Fútbol en lo más alto" (Football at the Highest Point), took place on the helipad of Torre Colpatria, 196 meters above the streets of Bogotá, Colombia. The 3x3 match featured six Colombian football creators known on Instagram as @alexanderr_0.0, @pablosierra.10, @fory_11_, @micrerosportoficial, @piqui05_, and @futsala.ok, with street football referee @aditstreetsoccer officiating.
The initiative was inspired by the excitement of the 2026 Football World Cup and aimed to celebrate football culture by transforming one of Bogotá's most recognizable landmarks into a pitch suspended high above the city. "At 1win, we believe the most memorable moments happen when ambition meets creativity. 'Fútbol en lo más alto' was about taking the game to a completely new level. We aimed at celebrating the biggest football event of the decade — Football World Cup — and creating an experience that fans and, now, the record books will remember," commented the owner of 1win on X.com.
This achievement underscores 1win's approach to creating large-scale entertainment experiences that combine sport, culture, and innovative ideas. By turning an iconic city landmark into the venue for an officially certified world record, the brand continues to develop memorable activations designed to engage football fans worldwide. 1win has active collaborations with international public figures, including football star Luis Suarez, martial artist Jon Jones, and Olympic champion and UFC fighter Gable Steveson. In 2026, 1win also welcomed UFC legend Ilia Topuria and rapper Tyga as new members of the 1win VIP community.
The event was organized in partnership with Colombian football creators FUTTO and has been promoted under the hashtag #1win. For more information about 1win and its initiatives, visit the official website.
